The technology acceptance model (Davis 1989) is one of the most widely used models of IT adoption. According to TAM, IT adoption is influenced by two perceptions: usefulness and...
The high cost of attracting new customers on the Internet and the relative difficulty in retaining them make customer loyalty an essential asset for many online vendors. In the ...
Over 10 years ago, the issue of whether IS researchers were rigorously validating their quantitative, positivist instruments was raised (Straub 1989). In the years that have pas...
The Technology Acceptance Model (TAM) suggests that the perceived usefulness (PU) and the perceived ease of use (PEOU) of an information system (IS) are major determinants of it...
h-index: Number of publications with at least h citations each.