Gary T. Ford - Researcher Profile | RDL Research Database

Publications

2 shown

Inferential Beliefs in Consumer Evaluations: An Assessment of Alternative Processing Strategies

Gary T. Ford , Ruth Ann Smith

The purpose of this research is to investigate the processing strategies consumers use to form inferences about missing product information. We evaluate the relative effect of a...

1987 Journal of Consumer Research 132 citations

Unit Pricing Ten Years Later: A Replication

David A. Aaker , Gary T. Ford

A replication of the 1970 Safeway unit pricing study found substantial differences having both substantive and methodological implications.

1983 Journal of Marketing 28 citations

Frequent Co-Authors

Ruth Ann Smith

David A. Aaker

University of California, Berkeley

Researcher Info

h-index: 2
Publications: 2
Citations: 160
Institution: University of Maryland, College Park

External Links

Google Scholar

Impact Metrics

h-index 2

h-index: Number of publications with at least h citations each.