Joel B. Cohen

The Dissonance Model in Post-Decision Product Evaluation

Post-decision cognitive reevaluation of instant coffee was primarily influenced by confirmation-disconfirmation experience with the product. Prior information resulting from bra...

The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research

In tests of two expectancy-value models of attitude reported recently in JMR, Sheth and Talarzyk [18] tested a model attributed to Rosenberg [14] while Bass and Talarzyk [3] tes...

Modeling Personal and Normative Influences on Behavior

Journal Article Modeling Personal and Normative Influences on Behavior Get access Paul W. Miniard, Paul W. Miniard Search for other works by this author on: Oxford Academic PubM...

An examination of the Fishbein-Ajzen behavioral-intentions model's concepts and measures

Isolating Attitudinal and Normative Influences in Behavioral Intentions Models

Behavioral intentions often have been used as a surrogate for actual behavior in choice models and to reflect the impact of marketing variables. The Fishbein behavioral intentio...