Joseph F. Hair

When to use and how to report the results of PLS-SEM

Purpose The purpose of this paper is to provide a comprehensive, yet concise, overview of the considerations and metrics required for partial least squares structural equation m...

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) was published (Hair, Hult, Ringle, & Sarstedt

Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance

The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications

Publishing Research in Marketing Journals Using Structural Equation Modeling

This paper takes an objective look at how papers using structural equation models are received in the review process of academic marketing research journals. The focus is examin...

Multivariate Data Analysis, 6th ed