Leyland Pitt - Researcher Profile | RDL Research Database

Publications

2 shown

A 60-Year Bibliographic Review of the <i>Journal of Advertising Research</i>

Terrence Brown , Andrew Park , Leyland Pitt

In the first large-scale bibliographic overview of the <i>Journal of Advertising Research (JAR)</i>, the authors identify key publication trends since its inception in 1960. Usi...

2020 Journal of Advertising Research 43 citations

Service Quality: A Measure of Information Systems Effectiveness

Leyland Pitt , Richard T. Watson , C. Bruce Kavan

The IS function now includes a significant service component. However, commonly used measures of IS effectiveness focus on the products, rather than the services, of the IS func...

1995 MIS Quarterly 1746 citations