Martin Fishbein

Understanding Attitudes and Predicting Social Behavior

Core text in attitude courses. Explains theory and reasoned action model and then applies the model to various cases.

Determinants of College Women's Intentions to Tell Their Partners to Use Condoms¹

In assessing college women's intentions to tell their partners to use condoms every time they have sexual intercourse, the present study examined the applicability of the theory...

Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research

The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research

In tests of two expectancy-value models of attitude reported recently in JMR, Sheth and Talarzyk [18] tested a model attributed to Rosenberg [14] while Bass and Talarzyk [3] tes...

Attitude-behavior relations: A theoretical analysis and review of empirical research.

Research on the relation between attitude and behavior is examined in light of the correspondence between attitudinal and behavioral entities. Such entities are defined by their...