Consumer Rankings of Risk Reduction Methods
When a buyer perceives risk in a purchase he can pursue different strategies of risk resolution. This article presents research findings which indicate that consumers have prefe...
Publications
1 shownResearcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 1,115
- Institution
- Colorado State University
External Links
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.