Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of bran...
Publications
View All2018 AHA/ACC/AACVPR/AAPA/ABC/ACPM/ADA/AGS/APhA/ASPC/NLA/PCNA Guideline on the Management of Blood Cholesterol: A Report of the American College of Cardiology/American Heart Association Task Force on Clinical Practice Guidelines
Since 1980, the American College of Cardiology (ACC) and American Heart Association (AHA) have translated scientific evidence into clinical practice guidelines with recommendati...
Affiliated Researchers
Institution Info
- Type
- education
- Country
- US
- Publications
- 2
- Citations
- 16,504
External Links
Identifiers
- ROR
- https://ror.org/05txzf778