Vienna University of Economics and Business - Academic Profile

Publications

Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

Adamantios Diamantopoulos , Marko Sarstedt , Christoph Fuchs +2 more

2012 Journal of the Academy of Marketing S... 1465 citations

On measurement of intangible assets: A study of robustness of partial least squares

Claes M. Cassel , Peter Hackl , Anders Westlund

The customer asset is an important intangible. Its value depends, for example, on the customer satisfaction level. Thus, it is important to monitor that level, and to identify c...

2000 Total Quality Management 210 citations

Affiliated Researchers

Peter Hackl

Vienna University of Economics and Business

Anders Westlund

Vienna University of Economics and Business

Institution Info

Type: education
Country: AT
Publications: 2
Citations: 1,675

External Links

Identifiers

ROR: https://ror.org/03yn8s215