Abstract
In the first large-scale bibliographic overview of the <i>Journal of Advertising Research (JAR)</i>, the authors identify key publication trends since its inception in 1960. Using the Web of Science database, they uncovered the most productive authors, countries, institutions, and papers published over the 60-year history of <i>JAR</i>. To measure both the productivity and influence of authors, countries, and institutions, the researchers collected the total number of publications and citations. Bibliographic maps, offered in the online supplement, provide graphical visualizations of the data by keyword, author, institution, and country networks through co-occurrence, co-citation, and collaboration analyses.
Keywords
CitationProductivityLibrary scienceScale (ratio)Web of scienceInstitutionPolitical scienceWorld Wide WebAdvertisingComputer scienceBusinessGeographyMEDLINEEconomicsEconomic growth
Affiliated Institutions
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Publication Info
- Year
- 2020
- Type
- article
- Volume
- 60
- Issue
- 4
- Pages
- 353-360
- Citations
- 43
- Access
- Closed
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Cite This
Terrence Brown,
Andrew Park,
Leyland Pitt
(2020).
A 60-Year Bibliographic Review of the <i>Journal of Advertising Research</i>.
Journal of Advertising Research
, 60
(4)
, 353-360.
https://doi.org/10.2501/jar-2020-028
Identifiers
- DOI
- 10.2501/jar-2020-028