Abstract
A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase i...
Keywords
Expectancy theoryPsychologyCognitionConsumer satisfactionFunction (biology)Social psychologyMarketingBusiness
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Publication Info
- Year
- 1980
- Type
- article
- Volume
- 17
- Issue
- 4
- Pages
- 460-460
- Citations
- 9818
- Access
- Closed
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Cite This
Richard L. Oliver
(1980).
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions.
Journal of Marketing Research
, 17
(4)
, 460-460.
https://doi.org/10.2307/3150499
Identifiers
- DOI
- 10.2307/3150499