Abstract
Online social networking sites like MySpace, Facebook, and Flickr have become a popular way to share and disseminate content. Their massive popularity has led to viral marketing techniques that attempt to spread content, products, and ideas on these sites. However, there is little data publicly available on viral propagation in the real world and few studies have characterized how information spreads over current online social networks.
Keywords
Computer scienceSocial network analysisSocial network (sociolinguistics)Social mediaInformation retrievalWorld Wide WebData science
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Publication Info
- Year
- 2009
- Type
- article
- Pages
- 721-730
- Citations
- 763
- Access
- Closed
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Cite This
Meeyoung Cha,
Alan Mislove,
Krishna P. Gummadi
(2009).
A measurement-driven analysis of information propagation in the flickr social network.
, 721-730.
https://doi.org/10.1145/1526709.1526806
Identifiers
- DOI
- 10.1145/1526709.1526806