Abstract

Animal and human subjects readily develop strong preferences for objects that have become familiar through repeated exposures. Experimental evidence is presented that these preferences can develop even when the exposures are so degraded that recognition is precluded.

Keywords

Cognitive psychologyPsychologyCommunication

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Publication Info

Year
1980
Type
article
Volume
207
Issue
4430
Pages
557-558
Citations
1194
Access
Closed

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Cite This

William Raft Kunst-Wilson, Robert B. Zajonc (1980). Affective Discrimination of Stimuli That Cannot Be Recognized. Science , 207 (4430) , 557-558. https://doi.org/10.1126/science.7352271

Identifiers

DOI
10.1126/science.7352271