Keywords
Structural equation modelingPartial least squares regressionInterdependencePopularityMarketing researchManagement scienceComputer sciencePsychologyMarketingBusinessSociologyEngineeringSocial scienceSocial psychologyMachine learning
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Publication Info
- Year
- 2011
- Type
- article
- Volume
- 40
- Issue
- 3
- Pages
- 414-433
- Citations
- 7444
- Access
- Closed
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Cite This
Joe F. Hair,
Marko Sarstedt,
Christian M. Ringle
et al.
(2011).
An assessment of the use of partial least squares structural equation modeling in marketing research.
Journal of the Academy of Marketing Science
, 40
(3)
, 414-433.
https://doi.org/10.1007/s11747-011-0261-6
Identifiers
- DOI
- 10.1007/s11747-011-0261-6