Abstract
Abstract Using the PIMS SPIYR data base, which pools cross‐section and timeseries data, an empirical study to identify business strategy types was undertaken. Using a two‐stage methodological approach combining principal component and cluster analysis on both a consumer products and an industrial products data base, two sets of strategy typologies were identified. Six strategy types were identified for consumer products: (1) harvest, (2) builder, (3) cashout, (4) niche or specialization, (5) climber, and (6) continuity. For industrial products, four strategy types were identified: (1) low commitment, (2) growth, (3) maintenance, and (4) niche or specialization. A discussion of the characteristics of each strategy type is offered.
Keywords
NichePrincipal component analysisCluster (spacecraft)Base (topology)Industrial organizationBusinessEmpirical researchComputer scienceMarketingOperations managementEconomicsStatisticsMathematicsBiologyArtificial intelligenceEcology
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Publication Info
- Year
- 1983
- Type
- article
- Volume
- 4
- Issue
- 2
- Pages
- 153-173
- Citations
- 524
- Access
- Closed
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Cite This
Craig S. Galbraith,
Dan Schendel
(1983).
An empirical analysis of strategy types.
Strategic Management Journal
, 4
(2)
, 153-173.
https://doi.org/10.1002/smj.4250040206
Identifiers
- DOI
- 10.1002/smj.4250040206