Keywords
Scale (ratio)EconometricsPsychologyComputer scienceStatisticsGeographyMathematicsCartography
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Publication Info
- Year
- 1988
- Type
- article
- Volume
- 25
- Issue
- 2
- Pages
- 186-186
- Citations
- 2297
- Access
- Closed
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Cite This
David W. Gerbing,
James C. Anderson
(1988).
An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment.
Journal of Marketing Research
, 25
(2)
, 186-186.
https://doi.org/10.2307/3172650
Identifiers
- DOI
- 10.2307/3172650