Abstract
Journal Article Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising Get access Morris B. Holbrook, Morris B. Holbrook Search for other works by this author on: Oxford Academic PubMed Google Scholar Rajeev Batra Rajeev Batra Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 3, December 1987, Pages 404–420, https://doi.org/10.1086/209123 Published: 01 December 1987 Article history Received: 01 July 1986 Revision received: 01 May 1987 Published: 01 December 1987
Keywords
AdvertisingPsychologyConsumer researchLibrary scienceBusinessComputer science
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Publication Info
- Year
- 1987
- Type
- article
- Volume
- 14
- Issue
- 3
- Pages
- 404-404
- Citations
- 1580
- Access
- Closed
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Cite This
Morris B. Holbrook,
Rajeev Batra
(1987).
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising.
Journal of Consumer Research
, 14
(3)
, 404-404.
https://doi.org/10.1086/209123
Identifiers
- DOI
- 10.1086/209123