Keywords
PersuasionElaboration likelihood modelHumanitiesPolitical sciencePsychologyPhilosophySocial psychology
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Publication Info
- Year
- 2015
- Type
- book-chapter
- Pages
- 231-242
- Citations
- 5023
- Access
- Closed
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Cite This
Franziska Marquart,
Brigitte Naderer
(2015).
Communication and Persuasion: Central and Peripheral Routes to Attitude Change.
, 231-242.
https://doi.org/10.1007/978-3-658-09923-7_20
Identifiers
- DOI
- 10.1007/978-3-658-09923-7_20