Keywords
Service-dominant logicService (business)Dialog boxSociologyMarketingBusinessComputer scienceWorld Wide Web
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Publication Info
- Year
- 2006
- Type
- article
- Volume
- 83
- Issue
- 1
- Pages
- 5-18
- Citations
- 1672
- Access
- Closed
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Cite This
Robert F. Lusch,
Stephen L. Vargo,
Matthew O’Brien
(2006).
Competing through service: Insights from service-dominant logic.
Journal of Retailing
, 83
(1)
, 5-18.
https://doi.org/10.1016/j.jretai.2006.10.002
Identifiers
- DOI
- 10.1016/j.jretai.2006.10.002