Keywords
Consumer behaviourConsumer researchMarketingPsychologyBusinessAdvertising
Affiliated Institutions
Related Publications
An Investigation of Situational Variation in Brand Choice Behavior and Attitude
Empirical evidence is presented which supports the explicit consideration of situational factors in the study of consumer behavior. Situational variation of brand choice behavio...
The Dissonance Model in Post-Decision Product Evaluation
Post-decision cognitive reevaluation of instant coffee was primarily influenced by confirmation-disconfirmation experience with the product. Prior information resulting from bra...
Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
This article focuses on memory-based choice situations where changes in a brand's accessibility may affect the probability that it is retrieved and considered for choice. In suc...
Retail buyer beliefs, attitude and behavior toward pioneer and me‐too follower brands
One potential source of pioneer brand advantage is retail buyers’ preference for pioneer brands. A model of pioneer brand advantage with retailers developed in the USA was teste...
Publication Info
- Year
- 1978
- Type
- article
- Volume
- 42
- Issue
- 2
- Pages
- 87-96
- Citations
- 181
- Access
- Closed
External Links
Social Impact
Altmetric
PlumX Metrics
Social media, news, blog, policy document mentions
Citation Metrics
181
OpenAlex
Cite This
Jacob Jacoby
(1978).
Consumer Research: How valid and useful are all our consumer behavior research findings?.
Journal of Marketing
, 42
(2)
, 87-96.
https://doi.org/10.1177/002224297804200213
Identifiers
- DOI
- 10.1177/002224297804200213