Keywords
BusinessProduct (mathematics)PerceptionMarketingAdvertisingPsychologyMathematics
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Publication Info
- Year
- 1978
- Type
- article
- Volume
- 42
- Issue
- 2
- Pages
- 38-47
- Citations
- 71
- Access
- Closed
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Cite This
Geraldine Fennell
(1978).
Consumers’ Perceptions of the Product—Use Situation.
Journal of Marketing
, 42
(2)
, 38-47.
https://doi.org/10.1177/002224297804200207
Identifiers
- DOI
- 10.1177/002224297804200207