Abstract
A model is developed and estimated that forecasts the share of an electric utility's customers who would switch to a competitor under various price discounts and service attributes (reliability, renewable power, energy conservation assistance, and customer service.) The method builds upon previous double-bounded dichotomous choice procedures, extended to account for the multi-attribute nature of electric power service.
Keywords
Reliability (semiconductor)Service (business)Bounded functionPower (physics)Electric powerBusinessMarketingMicroeconomicsEconomicsOperations researchOperations managementIndustrial organizationEconometricsEngineeringMathematics
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Publication Info
- Year
- 1998
- Type
- article
- Volume
- 19
- Issue
- 2
- Pages
- 191-215
- Citations
- 47
- Access
- Closed
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Cite This
Yongxin Cai,
Iraj Deilami,
Kenneth Train
(1998).
Customer Retention in a Competitive Power Market: Analysis of a ‘Double-Bounded Plus Follow-ups’ Questionnaire.
The Energy Journal
, 19
(2)
, 191-215.
https://doi.org/10.5547/issn0195-6574-ej-vol19-no2-12
Identifiers
- DOI
- 10.5547/issn0195-6574-ej-vol19-no2-12