Diffusion of Innovations Theory and Work-Site AIDS Programs

T E Backer; Everett M. Rogers

doi:10.1080/108107398127481

Abstract

Four case studies of the adoption of work-site AIDS programs are investigated, two of which were modifications of the Centers for Disease Control and Prevention's Business Responds to AIDS (BRTA) program. AIDS work-site programs were mainly initiated by the four study companies as a result of the efforts of a champion (defined as an individual who gains attention and resources for an issue in a system) or the occurrence of a tragic event, such as a company employee contracting AIDS. The BRTA program is an innovation that has not yet reached critical mass, which is the point after which further rates of adoption occur rapidly in a self-sustaining process.

Keywords

ChampionWork (physics)Public relationsBusinessCritical mass (sociodynamics)Control (management)Point (geometry)MarketingSociologyManagementPolitical scienceEngineeringEconomicsSocial science

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Publication Info

Year: 1998
Type: article
Volume: 3
Issue: 1
Pages: 17-28
Citations: 64
Access: Closed

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APA Style

                            
                                    T E Backer, 
                                
                                    Everett M. Rogers
                                
                            (1998). 
                            Diffusion of Innovations Theory and Work-Site AIDS Programs. 
                            Journal of Health Communication
                            , 3
                            (1)
                            , 17-28.
                            https://doi.org/10.1080/108107398127481

Identifiers

DOI: 10.1080/108107398127481