Keywords

Cognitive dissonanceAttributionPsychologySocial psychologySelf-perception theoryPillArousalSelf-justificationConsonance and dissonanceSocial desirabilityCognitive psychologyMedicine

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Publication Info

Year
1974
Type
article
Volume
29
Issue
5
Pages
703-709
Citations
560
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Closed

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Mark P. Zanna, Joel Cooper (1974). Dissonance and the pill: An attribution approach to studying the arousal properties of dissonance.. Journal of Personality and Social Psychology , 29 (5) , 703-709. https://doi.org/10.1037/h0036651

Identifiers

DOI
10.1037/h0036651