Dual clocks: Entry order influences on incumbent and newcomer market share and survival when specialized assets retain their value

1991 Strategic Management Journal 497 citations

Abstract

Abstract Entry order analysis often shows that early entrants to an industry or technical subfield of an industry outperform laggards. Some studies, though, have found that late entrants prevail. This paper tests dual‐clock hypotheses of entry order effects on performance, measured both as market share and survival. One entry clock records the entry of all entrants to a new technical subfield within an industry, while a second clock records the entry of industry incumbents. Relative to the appropriate clock, early entrants are predicted to outperform laggards, but when entry is measured on only one clock, the estimated influences may be inaccurate. Error will be particularly likely if a study contains a survivor bias. The study, which finds entry timing trade‐offs between market share and survival, is generalizable to cases in which a plausible set of conditions is found.

Keywords

Dual (grammatical number)Order (exchange)Market shareBusinessOrder entryIndustrial organizationEconomicsMarketingFinance

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Publication Info

Year
1991
Type
article
Volume
12
Issue
2
Pages
85-100
Citations
497
Access
Closed

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Will Mitchell (1991). Dual clocks: Entry order influences on incumbent and newcomer market share and survival when specialized assets retain their value. Strategic Management Journal , 12 (2) , 85-100. https://doi.org/10.1002/smj.4250120202

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DOI
10.1002/smj.4250120202