Abstract
This is a conceptual paper supported by empirical research giving details of a new Business Narrative Modelling Language (BNML). The need for BNML arose given a growing dissatisfaction with qualitative research approaches and also due to the need to bring entrepreneurs, especially those with little training in management theory, closer to the academic (as well as practitioner) discussion of innovation and strategy for value creation. We aim primarily for an improved communication process of events which can be described using the narrative, in the discussion of the value creation process. Our findings, illustrated through a case study, should be of interest to both researchers and practitioners alike. Key words: Empirical research, qualitative research approaches, dissatisfaction, entrepreneurs, improved communication, Business Narrative Modelling Language (BNML).
Keywords
NarrativeQualitative researchValue (mathematics)Empirical researchKnowledge managementProcess (computing)Narrative inquiryNarrative reviewConceptual modelComputer scienceSociologyManagement sciencePsychologyEpistemologySocial scienceEngineeringLinguistics
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Publication Info
- Year
- 2011
- Type
- article
- Volume
- 5
- Issue
- 1
- Pages
- 68-75
- Citations
- 20
- Access
- Closed
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Cite This
Manuel Au‐Yong‐Oliveira,
Jo�ão José Pinto Ferreira
(2011).
Facilitating qualitative research in business studies: Using the business narrative to model value creation.
AFRICAN JOURNAL OF BUSINESS MANAGEMENT
, 5
(1)
, 68-75.
https://doi.org/10.5897/ajbm10.625
Identifiers
- DOI
- 10.5897/ajbm10.625