From memes to motivation: understanding how social media influencers drive youth consumption

Shabahat Ali; Rao Bakhat Yawar; Sadaqat Ali; Naveed Saif; Gerald Guan Gan Goh; Faheem Khan

doi:10.1057/s41599-025-06166-z

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Publication Info

Year: 2025
Type: article
Volume: 12
Issue: 1
Citations: 0
Access: Closed

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APA Style

                            
                                
                                    Shabahat Ali, 
                                
                                    Rao Bakhat Yawar, 
                                
                                    Sadaqat Ali
                                
                                et al.
                            
                            (2025). 
                            From memes to motivation: understanding how social media influencers drive youth consumption. 
                            Humanities and Social Sciences Communications
                            , 12
                            (1)
                            .
                            https://doi.org/10.1057/s41599-025-06166-z
                        

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DOI: 10.1057/s41599-025-06166-z