Abstract

Respondents at an Internet site completed over 600,000 tasks between October 1998 and April 2000 measuring attitudes toward and stereotypes of social groups. Their responses demonstrated, on average, implicit preference for White over Black and young over old and stereotypic associations linking male terms with science and career and female terms with liberal arts and family. The main purpose was to provide a demonstration site at which respondents could experience their implicit attitudes and stereotypes toward social groups. Nevertheless, the data collected are rich in information regarding the operation of attitudes and stereotypes, most notably the strength of implicit attitudes, the association and dissociation between implicit and explicit attitudes, and the effects of group membership on attitudes and stereotypes.

Keywords

Implicit attitudePsychologySocial psychologyImplicit-association testPreferenceWeb siteSocial groupLiberal arts educationThe InternetHigher education

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Publication Info

Year
2002
Type
article
Volume
6
Issue
1
Pages
101-115
Citations
1277
Access
Closed

Social Impact

Social media, news, blog, policy document mentions

Citation Metrics

1277
OpenAlex
96
Influential
854
CrossRef

Cite This

Brian A. Nosek, Mahzarin R. Banaji, Anthony G. Greenwald (2002). Harvesting implicit group attitudes and beliefs from a demonstration web site.. Group Dynamics Theory Research and Practice , 6 (1) , 101-115. https://doi.org/10.1037/1089-2699.6.1.101

Identifiers

DOI
10.1037/1089-2699.6.1.101

Data Quality

Data completeness: 81%