Abstract
The scope of research on interorganizational exchange behavior in the marketing channels literature has been very limited, in part because of an incomplete conceptual framework. What is urgently needed is a realistic conceptualization of the process of exchange behavior between organizations within marketing channels. As a first step, this article develops a framework of interorganizational exchange behavior designed to provide channel researchers with a broadened perspective of what research issues need to be addressed in promoting future progress and understanding in the marketing channels area.
Keywords
ConceptualizationScope (computer science)Perspective (graphical)Process (computing)MarketingBusinessMarketing researchConceptual frameworkMarketing channelConceptual modelKnowledge managementSociologyComputer science
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Publication Info
- Year
- 1983
- Type
- article
- Volume
- 47
- Issue
- 4
- Pages
- 68-78
- Citations
- 733
- Access
- Closed
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Cite This
Gary L. Frazier
(1983).
Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective.
Journal of Marketing
, 47
(4)
, 68-78.
https://doi.org/10.1177/002224298304700408
Identifiers
- DOI
- 10.1177/002224298304700408