Abstract
A review of empirical studies concerned with increasing response rates to mail questionnaires reveals the limited evidence upon which most widely accepted techniques are based. The only techniques which seem to be consistently effective in increasing response rates are followup letters and monetary incentives enclosed with the mail questionnaires.
Keywords
IncentivePsychologyPostal serviceEconometricsActuarial scienceMedicineEconomicsPolitical scienceMicroeconomics
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Publication Info
- Year
- 1975
- Type
- article
- Volume
- 12
- Issue
- 4
- Pages
- 440-453
- Citations
- 240
- Access
- Closed
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Cite This
Leslie Lazar Kanuk,
Conrad Berenson
(1975).
Mail Surveys and Response Rates: A Literature Review.
Journal of Marketing Research
, 12
(4)
, 440-453.
https://doi.org/10.1177/002224377501200408
Identifiers
- DOI
- 10.1177/002224377501200408