Keywords
Quality (philosophy)Total quality managementQuality assuranceQuality policyBusinessQuality managementControl (management)MarketingProcess managementManagementEconomics
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Publication Info
- Year
- 1992
- Type
- article
- Volume
- 21
- Issue
- 2
- Pages
- 111-118
- Citations
- 58
- Access
- Closed
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Cite This
Neil A. Morgan,
Nigel F. Piercy
(1992).
Market-led quality.
Industrial Marketing Management
, 21
(2)
, 111-118.
https://doi.org/10.1016/0019-8501(92)90005-e
Identifiers
- DOI
- 10.1016/0019-8501(92)90005-e