Abstract
The authors develop a framework for examining how and why marketing personnel interact with personnel in other functional areas in planning, implementing, and evaluating marketing activities. Building on theoretical developments from social systems theory and resource dependence models, they provide a general framework that can be used to understand such interaction across different functional areas and different types of marketing positions. A partial test of this framework based on the responses of 151 managers in three different divisions of a Fortune 500 firm shows preliminary support for the propositions developed.
Keywords
Conceptual frameworkMarketingBusinessConceptual modelResource (disambiguation)Marketing managementTest (biology)Knowledge managementComputer scienceSociologyEcology
Affiliated Institutions
Related Publications
The resource‐based view within the conversation of strategic management
Abstract The resource‐based approach is an emerging framework that has stimulated discussion between scholars from three research perspectives. First, the resource‐based theory ...
Critical Contingencies in Joint Venture Management: Some Lessons from Managers
This study is an integrative examination of three aspects of joint venture formation: complementarity of the partners, ownership/control and joint venture autonomy. Past researc...
Knowledge Management Processes and International Joint Ventures
The management and processing of organizational knowledge are increasingly being viewed as critical to organizational success. By exploring how firms access and exploit alliance...
Hybrid Arrangements as Strategic Alliances: Theoretical Issues in Organizational Combinations
Hybrid organizational arrangements, in which two or more sovereign organizations combine to pursue common interests, raise significant questions for both scholars and managers. ...
Upper Echelons: The Organization as a Reflection of Its Top Managers
Theorists in various fields have discussed characteristics of top managers. This paper attempts to synthesize these previously fragmented literatures around a more general “uppe...
Publication Info
- Year
- 1987
- Type
- article
- Volume
- 51
- Issue
- 1
- Pages
- 1-19
- Citations
- 357
- Access
- Closed
External Links
Social Impact
Altmetric
PlumX Metrics
Social media, news, blog, policy document mentions
Citation Metrics
357
OpenAlex
Cite This
Robert W. Ruekert,
Orville C. Walker
(1987).
Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence.
Journal of Marketing
, 51
(1)
, 1-19.
https://doi.org/10.1177/002224298705100101
Identifiers
- DOI
- 10.1177/002224298705100101