Marketing's role in product and service quality

David W. Cravens; Charles W. Holland; Charles W. Lamb; William C. Moncrief

doi:10.1016/0019-8501(88)90032-6

Keywords

BusinessMarketingMarketing managementQuality (philosophy)Service qualityProduct (mathematics)Process managementMarketing researchQuality managementMarketing strategyService (business)Relationship marketingMarketing mix

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Publication Info

Year: 1988
Type: article
Volume: 17
Issue: 4
Pages: 285-304
Citations: 157
Access: Closed

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APA Style

                            
                                
                                    David W. Cravens, 
                                
                                    Charles W. Holland, 
                                
                                    Charles W. Lamb
                                
                                et al.
                            
                            (1988). 
                            Marketing's role in product and service quality. 
                            Industrial Marketing Management
                            , 17
                            (4)
                            , 285-304.
                            https://doi.org/10.1016/0019-8501(88)90032-6
                        

Identifiers

DOI: 10.1016/0019-8501(88)90032-6