Abstract
6.1464) is often used to predict people's behaviors.However, it has shown poor predictive ability potentially because of its typical scoring method (the D score), which is affected by the across-trial variability in the IAT data and might provide biased estimates of the construct.Linear Mixed-Effects Models (LMMs) can address this issue while providing a Rasch-like parametrization of accuracy and time responses.In this study, the predictive abilities of D scores and LMM estimates were compared.The LMMs estimates showed better predictive ability than the D score, and allowed for in-depth analyses at the stimulus level that helped in reducing the acrosstrial variability.Implications of the results and limitations of the study are discussed.
Keywords
Implicit-association testPsychologyImplicit attitudeAssociation (psychology)Test (biology)Implicit personality theorySocial psychologyCognitionCognitive psychologySocial cognitionPersonality
MeSH Terms
AsianAttitudeEthnicityFemaleHumansJapanKoreaLogistic ModelsMalePsychometricsReaction TimeReproducibility of ResultsSelf ConceptStereotypingWashingtonWhite PeopleWord Association Tests
Related Publications
Stalking the perfect measure of implicit self-esteem: The blind men and the elephant revisited?
Recent interest in the implicit self-esteem construct has led to the creation and use of several new assessment tools whose psychometric properties have not been fully explored....
The origins and ends of giftedness.
Five issues about giftedness are discussed. First, the origins of giftedness are explored. The view that giftedness is entirely a product of training is critiqued. There is indi...
Subjective well-being: The science of happiness and a proposal for a national index.
One area of positive psychology analyzes subjective well-being (SWB), people's cognitive and affective evaluations of their lives. Progress has been made in understanding the co...
Cross‐Cultural Testing of Three Social Cognitive Theories: An Application to Condom Use<sup>1</sup>
The aim of this study was to test the cross‐cultural validity of Fishbein and Ajzen's theory of reasoned action, Ajzen's theory of planned behavior, and Triandis' theory of inte...
Experiencing liver transplantation: a phenomenological approach
Experiencing liver transplantation: a phenomenological approach In order to promote health, nurses and other health care professionals need to discover and articulate the meanin...
Publication Info
- Year
- 1998
- Type
- article
- Volume
- 74
- Issue
- 6
- Pages
- 1464-1480
- Citations
- 8881
- Access
- Closed
External Links
Social Impact
Altmetric
PlumX Metrics
Social media, news, blog, policy document mentions
Citation Metrics
8881
OpenAlex
1289
Influential
7318
CrossRef
Cite This
Anthony G. Greenwald,
Debbie E. McGhee,
Jordan L. K. Schwartz
(1998).
Measuring individual differences in implicit cognition: The implicit association test..
Journal of Personality and Social Psychology
, 74
(6)
, 1464-1480.
https://doi.org/10.1037/0022-3514.74.6.1464
Identifiers
- DOI
- 10.1037/0022-3514.74.6.1464
- PMID
- 9654756