Keywords
Quality (philosophy)AdvertisingBusinessMarketing
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Publication Info
- Year
- 1976
- Type
- book-chapter
- Pages
- 165-166
- Citations
- 738
- Access
- Closed
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Cite This
Robert Dorfman,
Peter O. Steiner
(1976).
Optimal Advertising and Optimal Quality.
Lecture notes in economics and mathematical systems
, 165-166.
https://doi.org/10.1007/978-3-642-51565-1_53
Identifiers
- DOI
- 10.1007/978-3-642-51565-1_53