Keywords
AdvertisingProduct (mathematics)Affect (linguistics)BusinessOperations researchComputer scienceMarketingMathematicsPsychology
Related Publications
Inferential Beliefs in Consumer Evaluations: An Assessment of Alternative Processing Strategies
The purpose of this research is to investigate the processing strategies consumers use to form inferences about missing product information. We evaluate the relative effect of a...
Price, brand name, and product composition characteristics as determinants of perceived quality.
While price and brand image have both been found to be determiners of product quality perception, the potency of these two cues has never been directly compared. Moreover, those...
Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration
Unstable market conditions caused by innovation and increasing intensity and diversity of competition have resulted in organizational capabilities rather than served markets bec...
Retail buyer beliefs, attitude and behavior toward pioneer and me‐too follower brands
One potential source of pioneer brand advantage is retail buyers’ preference for pioneer brands. A model of pioneer brand advantage with retailers developed in the USA was teste...
Publication Info
- Year
- 1976
- Type
- book-chapter
- Pages
- 167-168
- Citations
- 926
- Access
- Closed
External Links
Social Impact
Altmetric
PlumX Metrics
Social media, news, blog, policy document mentions
Citation Metrics
926
OpenAlex
Cite This
Marc Nerlove,
Kenneth J. Arrow
(1976).
Optimal Advertising Policy Under Dynamic Conditions.
Lecture notes in economics and mathematical systems
, 167-168.
https://doi.org/10.1007/978-3-642-51565-1_54
Identifiers
- DOI
- 10.1007/978-3-642-51565-1_54