Abstract

CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.

Keywords

Transformation (genetics)Digital transformationComputer scienceWorld Wide WebBiology

Related Publications

Why business models matter.

"Business model" was one of the great buzz-words of the Internet boom. A company didn't need a strategy, a special competence, or even any customers--all it needed was a Web-bas...

2002 PubMed 2854 citations

Publication Info

Year
2020
Type
book-chapter
Pages
151-173
Citations
1214
Access
Closed

External Links

Social Impact

Social media, news, blog, policy document mentions

Citation Metrics

1214
OpenAlex

Cite This

Thomas Heß, Christian Matt, Alexander Benlian et al. (2020). Options for Formulating a Digital Transformation Strategy. , 151-173. https://doi.org/10.4324/9780429286797-7

Identifiers

DOI
10.4324/9780429286797-7