Abstract

CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.

Keywords

Transformation (genetics)Digital transformationComputer scienceWorld Wide WebBiology

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Publication Info

Year
2020
Type
book-chapter
Pages
151-173
Citations
1214
Access
Closed

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Thomas Heß, Christian Matt, Alexander Benlian et al. (2020). Options for Formulating a Digital Transformation Strategy. , 151-173. https://doi.org/10.4324/9780429286797-7

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DOI
10.4324/9780429286797-7