Abstract

Journal Article Quality, Price, Advertising, and Published Quality Ratings Get access Robert B. Archibald, Robert B. Archibald Search for other works by this author on: Oxford Academic PubMed Google Scholar Clyde A. Haulman, Clyde A. Haulman Search for other works by this author on: Oxford Academic PubMed Google Scholar Carlisle E. Moody, Jr. Carlisle E. Moody, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 4, March 1983, Pages 347–356, https://doi.org/10.1086/208929 Published: 01 March 1983 Article history Received: 01 March 1982 Revision received: 01 September 1982 Published: 01 March 1983

Keywords

Quality (philosophy)AdvertisingMarketingPsychologyBusiness

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Publication Info

Year
1983
Type
article
Volume
9
Issue
4
Pages
347-347
Citations
131
Access
Closed

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Robert B. Archibald, Clyde A. Haulman, Carlisle E. Moody (1983). Quality, Price, Advertising, and Published Quality Ratings. Journal of Consumer Research , 9 (4) , 347-347. https://doi.org/10.1086/208929

Identifiers

DOI
10.1086/208929