Abstract
Introduction 1. The Semiotic Landscape 2. Narrative Representations: Designing Social Action 3. Conceptual Representations: Designing Social Constructs 4. Representation and Interaction: Designing the Position of the Viewer 5. Morality: Designing Models of Reality 6. The Meaning of Composition 7. The Materiality of Meaning - Surface and Inscription 8. The Third Dimension
Keywords
Materiality (auditing)SemioticsNarrativeMeaning (existential)LinguisticsGrammarRepresentation (politics)Reading (process)AestheticsAction (physics)Computer scienceCognitive scienceCommunicationSociologyPsychologyArtEpistemologyPhilosophyPolitics
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Publication Info
- Year
- 1996
- Type
- article
- Volume
- 34
- Issue
- 04
- Pages
- 34-1950
- Citations
- 8767
- Access
- Closed
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Cite This
Gunther R. Kress,
Theo van Leeuwen
(1996).
Reading images: the grammar of visual design.
Choice Reviews Online
, 34
(04)
, 34-1950.
https://doi.org/10.5860/choice.34-1950
Identifiers
- DOI
- 10.5860/choice.34-1950