Abstract
As one of its own foundational premises implies, the value of service-dominant (S-D) logic is necessarily in its open, collaborative effort. Thus, the authors invite and welcome both elaborative and critical viewpoints. Five recurring, contentious issues among collaborating scholars, as they attempt to understand the full nature and scope of S-D logic, are identified. These issues are clarified and refined, as is appropriate to this co-creation of a service-centric philosophy by the worldwide marketing community.
Keywords
Service-dominant logicViewpointsScope (computer science)EpistemologyService (business)Value (mathematics)SociologyKnowledge managementEngineering ethicsComputer scienceBusinessEngineeringMarketingPhilosophy
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Publication Info
- Year
- 2006
- Type
- article
- Volume
- 6
- Issue
- 3
- Pages
- 281-288
- Citations
- 1806
- Access
- Closed
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Cite This
Robert F. Lusch,
Stephen L. Vargo
(2006).
Service-dominant logic: reactions, reflections and refinements.
Marketing Theory
, 6
(3)
, 281-288.
https://doi.org/10.1177/1470593106066781
Identifiers
- DOI
- 10.1177/1470593106066781