Abstract
While American business faces its most severe public disfavor since the 1930s, it is at the same time greatly beneficial as a force in our society. This paradox may be a result of a lack of clearly defined business responsibilities. This article establishes concrete guides for the individual company to help in its definition of social responsibilities.
Keywords
BusinessPublic relationsSocial responsibilityMarketingPolitical science
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Publication Info
- Year
- 1972
- Type
- article
- Volume
- 15
- Issue
- 2
- Pages
- 17-24
- Citations
- 101
- Access
- Closed
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Cite This
George Steiner
(1972).
Social Policies for Business.
California Management Review
, 15
(2)
, 17-24.
https://doi.org/10.2307/41164414
Identifiers
- DOI
- 10.2307/41164414