Abstract
Annual reports are utilized to study the corporate strategy of fortysix American companies in the minicomputer/peripheral industry. Based in part on a previous study of the food-processing industry, the effects of five explanatory variables on commercial success are investigated. These variables are: (1) environmental coping; (2) customer orientation; (3) international activities; (4) controlled growth; and (5) vertical integration and value added. The results of the analysis support the hypothesis projected, permitting a theoretical summary to be offered.
Keywords
MarketingBusinessValue (mathematics)Industrial organizationAccountingStatisticsMathematics
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Publication Info
- Year
- 1978
- Type
- article
- Volume
- 20
- Issue
- 3
- Pages
- 64-71
- Citations
- 218
- Access
- Closed
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Cite This
Edward H. Bowman
(1978).
Strategy, Annual Reports, and Alchemy.
California Management Review
, 20
(3)
, 64-71.
https://doi.org/10.2307/41165283
Identifiers
- DOI
- 10.2307/41165283