Abstract
The political economy framework for the comparative analysis of marketing channel dyads proposed by Stern and Reve (1980) focused mainly on relationships between channel members. This article extends the political economy framework by indicating how environmental factors (i.e., factors external to a dyad) might influence and affect the structure and processes of the dyad. When combined with the original article by Stern and Reve, the resulting overall perspective should provide a comprehensive basis for theory development and research in the marketing channel area.
Keywords
DyadSternMarketing channelPerspective (graphical)PoliticsChannel (broadcasting)MarketingBusinessPolitical scienceComputer sciencePsychologySocial psychologyEngineeringTelecommunicationsArtificial intelligence
Affiliated Institutions
Related Publications
Determinants of Continuity in Conventional Industrial Channel Dyads
Recently, increasing attention has been paid to the question of how to build stable, long-term relationships between manufacturers and members of conventional channels. This des...
Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective
The scope of research on interorganizational exchange behavior in the marketing channels literature has been very limited, in part because of an incomplete conceptual framework....
Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry
This paper presents an analysis of the ready-to-eat breakfast cereal industry based on and related to the current antitrust case involving its leading producers. A spatial compe...
Environmental Determinants of Decision-Making Uncertainty in Marketing Channels
To function, a marketing channel must have a certain amount of consensus and coordinated decision making among its members. Marketing channel theory has emphasized the “internal...
Does Governance Matter? <i>Keiretsu</i> Alliances and Asset Specificity as Sources of Japanese Competitive Advantage
This empirical study suggests that Japanese competitive advantage in complex-product industries is at least partly due to differences in value chain governance and interfirm ass...
Publication Info
- Year
- 1983
- Type
- article
- Volume
- 47
- Issue
- 4
- Pages
- 55-67
- Citations
- 496
- Access
- Closed
External Links
Social Impact
Altmetric
PlumX Metrics
Social media, news, blog, policy document mentions
Citation Metrics
496
OpenAlex
Cite This
Ravi S. Achrol,
Torger Reve,
Louis W. Stern
(1983).
The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis.
Journal of Marketing
, 47
(4)
, 55-67.
https://doi.org/10.1177/002224298304700407
Identifiers
- DOI
- 10.1177/002224298304700407