The impact of brand extension success drivers on brand extension price premiums

Keywords

Brand extensionExtension (predicate logic)Price premiumProduct (mathematics)BusinessMarketingQuality (philosophy)AdvertisingBrand managementBrand equityEconomicsWillingness to payMicroeconomicsMathematicsComputer science

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Publication Info

Year: 2010
Type: article
Volume: 27
Issue: 4
Pages: 319-328
Citations: 169
Access: Closed

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APA Style

                            
                                
                                    Henrik Sattler, 
                                
                                    Franziska Völckner, 
                                
                                    Claudia Riediger
                                
                                et al.
                            
                            (2010). 
                            The impact of brand extension success drivers on brand extension price premiums. 
                            International Journal of Research in Marketing
                            , 27
                            (4)
                            , 319-328.
                            https://doi.org/10.1016/j.ijresmar.2010.08.005
                        

Identifiers

DOI: 10.1016/j.ijresmar.2010.08.005