Abstract
Abstract What are focus groups? How are they distinct from ordinary group discussions and what use are they anyway? This article introduces focus group methodology, explores ways of conducting such groups and examines what this technique of data collection can offer researchers in general and medical sociologists in particular. It concentrates on the one feature which inevitably distinguishes focus groups from one‐to‐one interviews or questionnaires – namely the interaction between research participants ‐ and argues for the overt exploration and exploitation of such interaction in the research process.
Keywords
Focus groupFocus (optics)Group (periodic table)Data collectionPsychologyProcess (computing)Qualitative researchFeature (linguistics)SociologyEpistemologyComputer scienceSocial science
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Publication Info
- Year
- 1994
- Type
- article
- Volume
- 16
- Issue
- 1
- Pages
- 103-121
- Citations
- 3734
- Access
- Closed
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Cite This
Jenny Kitzinger
(1994).
The methodology of Focus Groups: the importance of interaction between research participants.
Sociology of Health & Illness
, 16
(1)
, 103-121.
https://doi.org/10.1111/1467-9566.ep11347023
Identifiers
- DOI
- 10.1111/1467-9566.ep11347023