Abstract

A social-psychological model is developed to examine the proposition that environmentalism represents a new way of thinking. It presumes that action in support of environmental quality may derive from any of three value orientations: egoistic, social-altruistic, or biospheric, and that gender may be implicated in the relation between these orientations and behavior. Behavioral intentions are modeled as the sum across values of the strength of a value times the strength of beliefs about the consequences of environmental conditions for valued objects. Evidence from a survey of 349 college students shows that beliefs about consequences for each type of valued object independently predict willingness to take political action, but only beliefs about consequences for self reliably predict willingness to pay through taxes. This result is consistent with other recent findings from contingent valuation surveys. Women have stronger beliefs than men about consequences for self, others, and the biosphere, but there is no gender difference in the strength of value orientations.

Keywords

Social psychologyPsychologyValue (mathematics)Social value orientationsValuation (finance)Action (physics)EnvironmentalismContingent valuationWillingness to payPropositionEnvironmental qualityPoliticsEconomicsMicroeconomicsPolitical scienceEpistemologyMathematics

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Publication Info

Year
1993
Type
article
Volume
25
Issue
5
Pages
322-348
Citations
2101
Access
Closed

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Paul C. Stern, Thomas Dietz, Linda Kalof (1993). Value Orientations, Gender, and Environmental Concern. Environment and Behavior , 25 (5) , 322-348. https://doi.org/10.1177/0013916593255002

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DOI
10.1177/0013916593255002