Web 2.0: A Strategy Guide

Amy Shuen Amy Shuen
2008 CERN Document Server (European Organization for Nuclear Research) 83 citations

Abstract

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve the bottom line. Whether you're an executive, a small business owner, or an entrepreneur, Web 2.0: A Strategy Guide illustrates through real life examples how various businesses are creating new opportunities on today's Web. This book is about strategy rather than the technology itself.

Keywords

WonderWorld Wide WebRevenueBusiness modelValue (mathematics)BusinessOnline businessComputer scienceThe InternetMarketing

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Publication Info

Year
2008
Type
book
Citations
83
Access
Closed

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Amy Shuen (2008). Web 2.0: A Strategy Guide. CERN Document Server (European Organization for Nuclear Research) .