Arno J. Rethans - Researcher Profile

Publications

1 shown

A Script-theoretic Analysis of Industrial Purchasing Behavior

Thomas W. Leigh , Arno J. Rethans

This article applies cognitive script theory to the analysis of the industrial purchase behaviors involved in a computer terminal purchase. Industrial buyers' scripts for the ov...

1984 Journal of Marketing 141 citations

Frequent Co-Authors

Thomas W. Leigh

Pennsylvania State University

Researcher Info

h-index: 1
Publications: 1
Citations: 141
Institution: Pennsylvania State University

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Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.