Bobby J. Calder

Focus Groups and the Nature of Qualitative Marketing Research

Use of the focus group technique is widespread in qualitative marketing research. The technique is considered here from a philosophy of science perspective which points to a con...

Focus Groups and the Nature of Qualitative Marketing Research

Use of the focus group technique is widespread in qualitative marketing research. The technique is considered here from a philosophy of science perspective which points to a con...

Interaction of intrinsic and extrinsic motivation: Some methodological notes.

Intrinsic Motivation and norms about payment1

Several previous studies have shown that rewarding individuals for preforming an interesting task may have an inhibitory effect on tast satisfaction and persistence. In this exp...