C. William Emory - Researcher Profile

Publications

1 shown

The Faltering Marketing Concept

Martin L. Bell , C. William Emory

Companies professing to be “customer-oriented” are under attack. Have they erred in implementing the marketing concept or has it faltered? The authors suggest that the tradition...

1971 Journal of Marketing 164 citations

Frequent Co-Authors

Martin L. Bell

Washington University in St. Louis

Researcher Info

h-index: 1
Publications: 1
Citations: 164
Institution: Washington University in St. Louis

External Links

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Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.